WOYOYO combines Georgian artistry, craftsmanship and design into modern aesthetic. Each accessory is fashioned and refined by the power of our hands.
We engrave invaluable time to make products that stand up. To withstand the test of time and to defy seasonal trends the end product must be luxury.
Leko Melashvili is the artist, craftswoman behind WOYOYO. Leko was born in Georgia, a small but ancient country with a rich cultural history, which continues to flourish in the present day.
She first started showing her flair whiles creating accessories at the early age of 6, she was discovered by her very own grandmother who immersed her into the art of making by supplying her with fibers and materials for sewing, knitting and weaving.
Through the conduction of the sound of knitting threads rhyme in perfection to create beautifully handmade clothing & accessories. Sound of Knitting, contextual realm of sounds, rhythms and vibrations that through a synchronized action band together our beautiful handmade accessories, encapsulating musicality in the art of knitting.
Crucial to our brand philosophy is to take stand as an organization that looks forward into the realities that we need to face collectively.
At WOYOYO we plant one tree on every one sold bag. In such way we offset the use of wood in our products.
Soon the company plans to adopt a Digital Passport using Block Chain technology. This will allow us to strategically evolve as brand by being accountable and embracing the ever growing presence of technology in fashion industry.